Sales & Marketing

Sales & Marketing Training

Drive revenue growth and build a powerful brand across Africa โ€” in-person, online and in-house across Kenya and Africa.

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Overview

Sales & Marketing Training

Training Objectives

  • Develop a winning sales strategy and pipeline
  • Master advanced selling and negotiation techniques
  • Build and execute digital marketing campaigns
  • Manage key accounts and grow customer revenue
  • Strengthen brand identity and market positioning
  • Measure and optimise marketing performance

Who Should Attend

  • Sales Managers and Teams
  • Marketing Managers
  • Business Development Officers
  • Brand Managers
  • Key Account Managers
  • Retail Managers
  • Digital Marketing Teams
Quick Info
Duration3โ€“5 Days (per course)
Fee Range$390 โ€“ $590 per person
DeliveryIn-Person / Online / In-House
CertificateGLI Certificate Issued

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All Programs

10 Sales & Marketing Training Short Courses

01

Sales Strategy & Business Development

Sales planning, pipeline management, lead generation and business development for growth teams.

5 Days ยท $490
02

Advanced Selling Skills & Negotiation

Consultative selling, objection handling, closing techniques and winning complex sales.

5 Days ยท $490
03

Digital Marketing Masterclass

SEO, paid advertising, social media strategy, content marketing and digital campaign management.

5 Days ยท $590
04

Brand Management & Strategy

Brand architecture, positioning, identity, brand equity and managing brand in African markets.

5 Days ยท $590
05

Key Account Management

Retaining and growing key clients โ€” account planning, executive relationships and value creation.

5 Days ยท $490
06

Market Research & Consumer Insights

Research design, data collection tools, consumer behaviour analysis and market intelligence.

5 Days ยท $490
07

Product Development & Innovation

New product development, market validation, product roadmaps and go-to-market strategy.

5 Days ยท $590
08

PR, Media & Corporate Communications

Media relations, press releases, crisis communications and managing corporate reputation.

3 Days ยท $390
09

Social Media Marketing for Business

Social media strategy, content creation, community management and social selling.

3 Days ยท $390
10

Retail Sales & Merchandising

Retail operations, visual merchandising, floor management and high-performance retail teams.

5 Days ยท $490
Course Outline

Comprehensive 10-Module Curriculum

1
Sales Strategy & Planning
  • Sales strategy development
  • Territory planning and account segmentation
  • Sales targets and KPI setting
  • Sales pipeline management
  • CRM for sales teams
2
Consultative Selling Skills
  • Solution vs product selling
  • Discovery questions technique
  • Active listening in sales
  • Presenting value propositions
  • Overcoming objections confidently
3
Negotiation for Sales
  • Negotiation preparation
  • BATNA in sales negotiations
  • Pricing negotiation tactics
  • Closing techniques
  • Negotiating with procurement
4
Digital Marketing Essentials
  • SEO: on-page and off-page
  • Google Ads and PPC campaigns
  • Facebook and Instagram advertising
  • Email marketing campaigns
  • Analytics: Google Analytics and social insights
5
Brand Strategy
  • Brand identity and architecture
  • Brand positioning
  • Consumer insight and brand building
  • Brand equity measurement
  • Managing brand in competitive markets
6
Key Account Management
  • Account planning framework
  • Stakeholder mapping in key accounts
  • Value creation strategies
  • Executive relationship management
  • Account review and growth planning
7
Market Research
  • Research design: quantitative vs qualitative
  • Survey design
  • Focus group facilitation
  • Consumer behaviour insights
  • Presenting market research findings
8
Content & Social Media
  • Content strategy and calendar
  • Writing for different platforms
  • Video and visual content
  • Influencer marketing in Africa
  • Measuring social media ROI
9
Sales Team Leadership
  • Sales coaching techniques
  • Performance management for sales teams
  • Sales incentives and recognition
  • Running effective sales meetings
  • Building a high-performance sales culture
10
Sales Analytics & Reporting
  • Sales reporting frameworks
  • Key sales metrics and dashboards
  • Win/loss analysis
  • Forecasting accuracy
  • Using data to drive sales decisions
Delivery Options

Flexible Ways to Learn

๐Ÿข

In-House

At your office โ€” customised to your context.

๐ŸŒ

Online

Live virtual sessions via Zoom.

๐Ÿ“

Classroom

Public programs in Nairobi.

๐Ÿ”€

Hybrid

Blend of online and in-person.

Ready to Train Your Team?

We deliver Sales & Marketing Training in-house at your organisation โ€” fully customised to your needs.