Certified Business Communication Professional (CBCP)

Date and Time

Date: July 14–18, 2025, 8:30 AM – 5:00 PM

Venue

Nairobi,Kenya

Overview

Certification Overview
Clear, confident, and strategic communication is a vital leadership and organizational skill. The Certified Business Communication Professional (CBCP) certification is designed to develop communication excellence in professionals across industries and functions. This globally recognized certification program empowers participants with the tools, techniques, and confidence to communicate effectively in written, verbal, and non-verbal formats—internally and externally.

The CBCP credential validates that an individual possesses high-level proficiency in professional communication—equipping them to lead, influence, and drive performance through impactful messaging.
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Learning Objectives

Certification Objective

This program aims to:

• Develop mastery in business writing, presentations, and interpersonal communication

• Enhance professional image and personal branding through communication

• Equip participants to lead meetings, negotiations, and digital communications

• Build capacity in cross-cultural, crisis, and executive communication

• Provide globally recognized certification in business communication competency

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Certification Benefits

Participants will:

• Earn the Certified Business Communication Professional (CBCP) credential

• Become more persuasive, clear, and confident communicators

• Enhance career opportunities across leadership, sales, HR, public relations, and administration

• Learn to apply strategic communication to influence decisions and drive outcomes

• Gain practical tools, templates, and feedback for real-world application

• Join a professional network of CBCP-certified communicators

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Who Should Attend

• Who Should Take This Certification
• This program is suitable for:
• • Managers, executives, and team leaders
• • Public relations and corporate communications officers
• • Sales, marketing, and customer relations professionals
• • HR professionals and administrative staff
• • Trainers, consultants, and NGO staff
• • Anyone seeking to upgrade their communication capabilities for leadership or client-facing roles

Workshop Outline / Modules

Comprehensive Certification Outline

Module 1: Foundations of Business Communication

• Principles of effective communication

• Business vs. casual communication

• Communication models and barriers

Module 2: Communication Styles and Emotional Intelligence

• Understanding communication styles (assertive, passive, aggressive)

• Applying emotional intelligence in communication

• Adapting style to audience and context

Module 3: Professional Business Writing Skills

• Email etiquette, memos, and formal letters

• Tone, clarity, and structure in writing

• Avoiding common grammar and language errors

Module 4: Report Writing and Document Formatting

• Writing executive summaries and reports

• Structuring ideas logically

• Formatting for clarity and visual appeal

Module 5: Public Speaking and Presentation Mastery

• Preparing and structuring presentations

• Vocal projection, body language, and engagement

• Using visuals and slides effectively

Module 6: Verbal Communication and Active Listening

• Techniques for clarity and impact

• Listening with empathy and intention

• Asking effective questions and paraphrasing

Module 7: Non-Verbal Communication and Image Management

• Body language, eye contact, posture, and attire

• Building a confident and credible presence

• Managing impressions and reading cues

Module 8: Digital Communication and Virtual Presence

• Best practices for virtual meetings and emails

• Zoom/Teams/Skype etiquette and protocols

• Online brand and professionalism

Module 9: Communication for Teamwork and Collaboration

• Sharing feedback and managing misunderstandings

• Collaborative dialogue and consensus building

• Leading and participating in team meetings

Module 10: Cross-Cultural and Inclusive Communication

• Cultural sensitivity in language and behavior

• Avoiding bias, stereotyping, and exclusion

• Communicating across diverse teams

Module 11: Conflict Resolution and Difficult Conversations

• Communication tools for resolving disputes

• Staying calm and constructive under pressure

• Saying “no” and giving corrective feedback

Module 12: Business Storytelling and Persuasive Messaging

• Crafting narratives for proposals, pitches, and presentations

• Story frameworks for business impact

• Using emotion and logic to influence

Module 13: Communication for Leadership and Influence

• Vision communication and motivation

• Inspiring action through words

• Executive presence in communication

Module 14: Crisis and Strategic Communication

• Communicating during uncertainty and emergencies

• Media and stakeholder messaging

• Transparency, timing, and trust

Module 15: Final Certification Assessment & Personal Communication Plan

• Simulation and practical application

• One-on-one presentation with feedback

• Development of a personal communication improvement plan

Facilitator

Global Leadership Institute Certified Trainers

Investment / Fees

• Standard Fee: KSh 109,000 per participant
• Includes training materials, lunch, tea/coffee breaks, and certificate.

Registration Deadline

July 12, 2025

How to Register

• Register here: www.leadership.co.ke/register/ or click “Register/Apply to Attend”.
• Then, payment details will be shown/visible & automatically emailed to you.
• Once payment is received, you’ll get a confirmation & pre-read pack 1 week before the workshop.
• Need help? Call +254 722 223 084 or +254 20 260 3433 or +254 722 517 646(9 AM–5 PM EAT).

REGISTER NOW / APPLY TO ATTEND