Certified Retail Management Expert

CRME is administered by AIBMC (The American Institute for Business Management and Communication); one of the most renowned institutes for business management and communications in the United States. By earning CRME candidates demonstrate that they have mastered the retail management body of knowledge, obtained the skills of a professional retail manager, and committed to AIBMC core values and code of ethics.

CRME Certification Preparation

If you are studying in order to prepare for the CRME exam; AIBMC provides candidates with training sessions for many of the exam questions. AIBMC also provide thorough training for the exam modules using its learning system through authorized training providers and prometric centers worldwide.

AIBMC CRME Recertification

Once you have passed the CRME exam and received your certificate, you will need to stay up to date on developments in retail management practices. To prove you have maintained and updated your retail management knowledge and skills, AIBMC requires that you recertify every 4 years. (please refer to recertification for more info)


A passing score on the CRME Examination.
Bachelor Degree in any field and;
A minimum of 1 year experience in any related retail management duties or assignments.
A Minimum of 25 hours of project management approved training.

Exam Format:

The CRME (Certified Business Communication Professional) examination is a 3-hour exam, multiple case studies and essay questions. The exam is given in booklet form.

Exam Outline:

Part 1: An Overview of strategic Retail Management
Chapter 1: An Introduction to Retailing
Chapter 2: Building and Sustaining Relationships in Retailing
Chapter 3: Strategic Planning in Retailing

Part 2: Situation Analysis
Chapter 4: Retail Institutions by Ownership
Chapter 5: Retail Institutions by Store–Based Strategy Mix
Chapter 6: Web, Nonstore–Based, and Other forms of Nontraditional Retailing.

Part 3: Targeting Customers and Gathering Information
Chapter 7: Identifying and Understanding Consumers
Chapter 8: Information Gathering and Processing in Retailing

Part 4: Choosing a Store Location
Chapter 9: Trading–Area Analysis
Chapter 10: Site Selection

Part 5: Managing a Retail Business
Chapter 11: Retail Organization and Human Resource Management
Chapter 12: Operations Management: Financial Dimensions
Chapter 13: Operations Management: Operational Dimensions

Part 6: Merchandise Management and Pricing
Chapter 14: Developing Merchandise Plans
Chapter 15: Implementing Merchandise Plans
Chapter 16: Financial Merchandise Management
Chapter 17: Pricing in Retailing

Part 7: Communicating with the Customer
Chapter 18: Establishing and Maintaining a Retail Image
Chapter 19: Promotional strategy Part 8: Putting It All Together
Chapter 20: Integrating and Controlling the Retail Strategy